Plantinga Consulting

Digital Marketing Optimization

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E-mail Marketing Best Practices

Are you utilizing an effective "secondary subject line" in your marketing e-mails?

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Cyber-Attack Preparedness

The crisis is a reminder for businesses of all sizes to have a customer response plan in case their database is hacked.

Last Updated on Monday, 16 January 2012 11:28
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Year end top stories: Step by step guide

Content publishers and bloggers should consider a year end story listing their top stories of the year.  Here's how:


Last Updated on Wednesday, 21 December 2011 11:39

NHL team asks brand ambassadors to pay for special access

My favorite hockey team, the Nashville Predators, is soliciting social media talkers with an offer.  They pay $350 for luxury suite tickets to a game, get special access to players and staff and then netcast their experience on Facebook, Twitter, Google+, etc.  Details: Social Media Suite Night in Smashville.

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The Do's and Do not's of E-mail Marketing

I want to share a link to an article written by my former boss, Chris Marriott.  He's written about something he understands completey: The do's and do not's of e-mail marketing.

Last Updated on Monday, 14 November 2011 09:50
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Free marketing insight from Google

Dove into today and found a treasure box of data that you and I can use for marketing insight.  For example:

When you pause your PPC search ads, you'll lose 89% of your traffic because it doesn't get replaced by traffic generated by organic search results. The take-away for me is that AdWords does not cannibalize your organic search.  It's separate and equally vital for new customer acquisition.

Last Updated on Wednesday, 09 November 2011 22:46
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Google+ Latest

Today a friend seemed acted surprised that Google+ is still around.  The hype may not have lead to instant Facebook-type relevancy, but with with 40 million users in just 4 months, Google+ is waiting in the tall grass to pounce on Facebook.  In its latest move, Google+ Pages are now open to businesses.

Last Updated on Wednesday, 09 November 2011 22:48

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How can digital marketing help your business achieve its brand management, acquisition and retention objectives? We'll assess your objectives and help you craft the optimal digital strategy. If you choose to outsource, we'll manage integrated campaigns that are tied to ROI. We specialize in search engine marketing, email marketing, social marketing and web sites designed to acquire and retain customers.  Contact Plantinga Consulting for a no cost initial consultation.

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