Cyber-Attack Preparedness

The Zappos.com crisis is a reminder for businesses of all sizes to have a customer response plan in case their database is hacked.

Year end top stories: Step by step guide

Content publishers and bloggers should consider a year end story listing their top stories of the year.  Here's how:

NHL team asks brand ambassadors to pay for special access

My favorite hockey team, the Nashville Predators, is soliciting social media talkers with an offer.  They pay $350 for luxury suite tickets to a game, get special access to players and staff and then netcast their experience on Facebook, Twitter, Google+, etc.  Details: Social Media Suite Night in Smashville.

The Do's and Do not's of E-mail Marketing

I want to share a link to an article written by my former boss, Chris Marriott.  He's written about something he understands completey: The do's and do not's of e-mail marketing.

Free marketing insight from Google

Dove into thinkwithgoogle.com today and found a treasure box of data that you and I can use for marketing insight.  For example:

When you pause your PPC search ads, you'll lose 89% of your traffic because it doesn't get replaced by traffic generated by organic search results. The take-away for me is that AdWords does not cannibalize your organic search.  It's separate and equally vital for new customer acquisition.

Google+ Latest

Today a friend seemed acted surprised that Google+ is still around.  The hype may not have lead to instant Facebook-type relevancy, but with with 40 million users in just 4 months, Google+ is waiting in the tall grass to pounce on Facebook.  In its latest move, Google+ Pages are now open to businesses.