Search Engine Marketing Services
For a limited time, new clients receive $100 in Google AdWords Credit to jump-start their pay-per-click campaign. Contact us today.
Search engine marketing is necessary for most businesses that are looking to acquire new customers online. Most of your potential clients start their research for a product or service with a search engine. Helping businesses show up and make an impression is just part of what we focus on.
There are two main disciplines involved in search engine marketing. One involves getting ranked highly in the search engine results when someone searches one of the keywords associated with your business. We call that search engine optimization (SEO). It requires expertise and experience to be done well. It's important because showing up at or near the top of the results page means lots of traffic to your web site. On the other hand, if your competition is there and you are not, that means your are losing potential business while they are gaining.
The other main discipline is paid search engine marketing. With paid search you pay for clicks. A user searches one of your keywords, sees your ad, and clicks through to your web site. These ads run along side the natural search results and on other web sites as well. Paid search can get traffic flowing to your web site quickly, but again, expertise is required to engineer a campaign that converts.
We specialize in helping businesses in these areas of search engine marketing:
- Search engine optimization (SEO)
- Paid search campaigns (i.e. pay per click Google AdWords or Bing, etc.)
- Tracking cost per conversion and return on investment
- Seasonal campaigns
- Start from scratch campaigns
- Revive and optimize existing campaigns